2025_Main_Loop_ShapingVienna_ENG_4K_25fps.mp4

Vienna is the world’s most livable city. As multifaceted as a diamond, but also with some rough edges. The city is valuable for the people who live here, and for those who have fallen in love with it. And that is exactly why we have to treat it with such care.

The past few years have been marked by exceptional success followed by a deep cut  into Vienna’s visitor economy as a result of the pandemic. The crisis  meant that the ambitious goals originally set out in the Visitor Economy Strategy in 2019 had to be adapted to reflect the current situation.  The goal is to get back to where we were before Covid-19 emerged, make a strong statement on sustainability despite the economic challenges and ensure that visitor satisfaction remains at a high level. Changes in the political, economic and social frameworks, as well as new technology – all of this brings new challenges and a great deal of development potential. However, Vienna’s strategy of promoting quality tourism and the fundamental principles of the Visitor Economy Strategy remain  unchanged even in the face of Covid-19.

Vienna’s Visitor Economy Strategy 2025 views success as a remit to continue shaping the destination and to facet and polish the diamond in order to retain – and  increase – its value. The city welcomes anyone who is prepared to treat  it with the same consideration, as it works to add value for all  stakeholders.

We shape the footprint that visitors to the city leave behind. 